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Privacy policy

Vetology and Vetology Innovations Privacy Policy:

Thank you for choosing to be part of our community at Vetology (“company”, “we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us.

When you visit our website https://*, and use our services, you trust us with your personal information. We take your privacy very seriously. In this privacy notice, we describe our privacy policy. We seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue use of our Sites and our services.

This privacy policy applies to all information collected through our website (such as https://*, and/or any related services, sales, marketing or events (we refer to them collectively in this privacy policy as the "Sites").

Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us.

Scope of this Policy

VETOLOGY AND VETOLOGY INNOVATIONS and its partners recognize the importance of your privacy and the protection of your information. This privacy policy is intended to inform you about the information we collect via the VETOLOGY AND VETOLOGY INNOVATIONS and its partner’s Software ("Software"). The services provided by VETOLOGY AND VETOLOGY INNOVATIONS and its partners and enabled by the Software are referred to in this policy as the service ("Service"). We refer to those who have downloaded and use the Software and Service as users ("Users").

Changes to this Policy

We expect to update this Policy frequently as we continue to offer you more Services, including services integrating the Software with software owned by third-party companies with whom we will choose to partner. We encourage you to review this Policy frequently, particularly each time you register for new Services. VETOLOGY AND VETOLOGY INNOVATIONS and its partners reserve the right to make changes to this Agreement at any time by providing such revised Agreement to Users or by publishing the revised Agreement on the VETOLOGY AND VETOLOGY INNOVATIONS and its partners Website. The revised Agreement will become effective within thirty (30) days of such publishing or provision to Users, unless Users expressly accept the revised Agreement earlier by clicking on the accept button, when applicable. The express acceptance by Users, or Users continued use of the VETOLOGY AND VETOLOGY

INNOVATIONS and its partners Software after expiration of the thirty (30) day notice period will constitute Users acceptance to be bound by the terms and conditions of the revised Agreement. Users can find the latest version of this Agreement at:

What information does the Software Collect?

In general, VETOLOGY AND VETOLOGY INNOVATIONS and its partners collects your pet, pet owner and User information when you provide it to us; for example, when you register for a VETOLOGY account, or when you send data for storage or service. We try to make it clear when the information you are providing is required by making an indication on the web form. We may collect information from you in the following ways, including:

  • When you register for a VETOLOGY, VETOLOGY INNOVATIONS or one of our partners’ account and use the Software: In order to use the Software, you must download the software and register for an account. As part of the registration process, we ask you to provide personal information such as clinic, hospital, doctor, staff, user information, clinic or hospital street address, phone number(s), email addresses, web addresses, and other information from time to time. We also require each User setup a User ID and password, which may be considered personal information. The Software collects additional information from Users, including: their IP address, browser, and operating system and version. It also collects some information on how Users use the Software, including information about which files Users choose to share with other Users, and which of the files those Users have accessed and when. The Software may also collect the make and model number of the device the Users login from in order to optimize their experience with the Software. 
  • When you visit the VETOLOGY Website: We may collect personal information from you when you visit the Website. For example, if you send us an email asking a question, we will keep whatever information you provide. We also collect additional information from you when you visit the Website, including your IP Address, browser type, domain name, time/date, referring URL, landing page, and pages viewed. VETOLOGY AND VETOLOGY INNOVATIONS and its partners and its partners do not use any of this additional information to identify you personally.


In Short: We collect personal information that you provide to us such as name, address, contact information, passwords and security data, and payment information.  

We collect personal information that you voluntarily provide to us when registering at the Sites expressing an interest in obtaining information about us or our products and services, when participating in activities on the Sites (such as posting messages in our online forums or entering competitions, contests or giveaways) or otherwise contacting us.

The personal information that we collect depends on the context of your interactions with us and the Sites, the choices you make and the products and features you use. The personal information we collect can include the following:

Name and Contact Data. We collect your first and last name, email address, postal address, phone number, and other similar contact data.

Credentials. We collect passwords, password hints, and similar security information used for authentication and account access.

Payment Data. We collect data necessary to confirm your payment if you make purchases. We use a third party service for online payment and we do not collect your payment instrument number (such as a credit card number) or the security code associated with your payment instrument. All payment data is stored by our payment processor partner and you should review its privacy policies and contact the payment processor directly to respond to your questions.   

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.   

Information automatically collected

In Short: Some information – such as IP address and/or browser and device characteristics – is collected automatically when you visit our Sites.

We automatically collect certain information when you visit, use or navigate the Sites. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Sites and other technical information. This information is primarily needed to maintain the security and operation of our Sites, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.   

Information collected from other sources

In Short:  We may collect limited data from public databases, marketing partners, and other outside sources.   

We may obtain information about you from other sources, such as public databases, joint marketing partners, as well as from other third parties. Examples of the information we receive from other sources include: social media profile information; marketing leads and search results and links, including paid listings (such as sponsored links).  

How do we use your information?   

In Short:  We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.  

We use personal information collected via our Sites for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests ("Business Purposes"), in order to enter into or perform a contract with you ("Contractual"), with your consent ("Consent"), and/or for compliance with our legal obligations ("Legal Reasons"). We indicate the specific processing grounds we rely on next to each purpose listed below.  We believe any veterinary medical or imaging information sent, pulled or uploaded to Vetology, or one of it's affiliates, becomes property of Vetology or one of it's affiliates, for unrestricted use by Vetology, or one of it's affiliates, as outlined below. Should any of the information be determined by a court of law not to be owned by Vetology or one of it's affiliates, by using the website any and all court determined legal owner or owner's of the property in question have agreed that the uploaded information has no monetary value and they have conveyed a royalty-free, perpetual, irrevocable and worldwide license of the property to Vetology to be used in any lawful manner that Vetology, or one of it's affiliates, determines is a legitimate use. If a written document becomes required to memorialize the above property transfer or license, the owner or owners of the property agree to assist Vetology, or one of it's affiliates, in obtaining the necessary signatures without any payment or financial arrangement necessary. If the owner or owners of the property are not willing or able to assist Vetology, or it's affiliates, in obtaining the necessary signatures, the owner or owners of the property agree to give Vetology, or one of it's affiliates, power of attorney to sign any and all necessary documentation pertaining to a property transfer or license.

We use the information we collect or receive:  

  • To facilitate account creation and logon process with your Consent. If you choose to link your account with us to a third party account *(such as your Google or Facebook account), we use the information you allowed us to collect from those third parties to facilitate account creation and logon process. See the section below headed " HOW DO WE HANDLE YOUR SOCIAL LOGINS  " for further information.
  • To send you marketing and promotional communications for Business Purposes and/or with your Consent. We and/or our third party marketing partners may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt-out of our marketing emails at any time (see the " WHAT ARE YOUR PRIVACY RIGHTS  " below).

  • Fulfill and manage your orders for Contractual reasons. We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the Sites.

  • Deliver targeted advertising to you for our Business Purposes and/or with your Consent. We may use your information to develop and display content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness.   

  • Request Feedback for our Business Purposes. We may use your information to request feedback and to contact you about your use of our Sites.

  • To enable user-to-user communications with your Consent. We may use your information in order to enable user-to-user communications with each user's consent.  

  • To enforce our terms, conditions and policies for Business Purposes and/or for Legal Reasons.

  • To respond to legal requests and prevent harm for Legal Reasons. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.

  • For other Business Purposes. We may use your information for other Business Purposes, such as development of other Vetology products, data analysis, Artificial Intelligence programming, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Sites, products, services, marketing and your experience.                   


WIll your information be shared with anyone?  

In Short:  We only share information with your consent, to comply with laws, to protect your rights, or to fulfill business obligations.   

We only share and disclose your information in the following situations:

  • Compliance with Laws. We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
  • Vital Interests and Legal Rights. We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.   
  • Vendors, Consultants and Other Third-Party Service Providers. We may share your data with third party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the Sites, which will enable them to collect data about how you interact with the Sites over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand online activity. Unless described in this Policy, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes.     
  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.   
  • Third-Party Advertisers. We may use third-party advertising companies to serve ads when you visit the Sites. These companies may use information about your visits to our Website(s) and other websites that are contained in web cookies and other tracking technologies in order to provide advertisements about goods and services of interest to you.      
  • Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy policy. Affiliates include our parent company and any subsidiaries, joint venture partners or other companies that we control or that are under common control with us.        
  • Business Partners. We may share your information with our business partners to offer you certain products, services or promotions.     
  • With your Consent. We may disclose your personal information for any other purpose with your consent.  

How does the Software use Cookies?

In Short:  We may use cookies and other tracking technologies to collect and store your information.  

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.       

At times the Software may use cookies in connection with the Software, Service and Website. A cookie is a small bit of data, which includes an anonymous unique identifier that is sent to your computer's browser from a website's computers and stored on your computer's hard drive. We use cookies in conjunction with the Software in order to identify your computer and your cell phone when you log in. We also use cookies to enhance your experience as you visit the Website.

If you delete or disable your cookies, you may impair the functionality of the Software, and may not be able to use all the features of the Website.

How does the Software's integration with third-party software affect User Privacy?

The Software currently allows Users to access applications on their Internet connected computer, from an internet connected mobile phone and from other Internet connected devices. Users are required to log into the Software in order to access the Services. We think it's really important that Users understand how using the Software alone, and/or in conjunction with software owned by third parties ("Third Party Software") may impact their privacy.

* Accessing, Sharing, Storing and Uploading User Files – Users may use the Software to access or store almost any type of file on our servers. They may also share those files with others. Users may have a choice regarding which files and folders they backup to our servers and which (if any) other Users they provide access to those files and folders. Please be careful when sharing files that contain personal and/or sensitive information.

Do we use Google maps?

In Short: Yes, we use Google Maps for the purpose of providing better service.  

This website, mobile application, or Facebook application uses Google Maps APIs. You may find the Google Maps APIs Terms of Service here. To better understand Google’s Privacy Policy, please refer to this link .

By using our Maps API Implementation, you agree to be bound by Google’s Terms of Service. By using our implementation of the Google Maps APIs, you agree to allow us to gain access to information about you including personally identifiable information (such as usernames) and non-personally identifiable information (such as location). We will be collecting the following information:

  • Veterinary related business, veterinary clinic, veterinarian or veterinary specialty hospital name, address, phone number, fax number

For a full list of what we use information for, please see the previous section titled " HOW DO WE USE YOUR INFORMATION? " and “WILL YOUR INFORMATION BE SHARED WITH ANYONE?” You agree to allow us to obtain or cache your location. You may revoke your consent at any time. We use information about location in conjunction with data from other data providers.    

The Maps APIs that we use store and access cookies and other information on your devices. If you are a user currently in the European Union, please take a look at our EU User Consent Policy.

Will the software transfer any of my information across international borders?

In Short:  We may transfer, store, and process your information in countries other than your own.  

Since you may access the Service, including any files stored, from any location from which you can connect to the Service via an internet connected device, information may be transferred across international borders. 


Our servers are located in United States. If you are accessing our Sites from outside United States, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see " WILL YOUR INFORMATION BE SHARED WITH ANYONE?  " above), in United States, and other countries.

If you are a resident in the European Economic Area, then these countries may not have data protection or other laws as comprehensive as those in your country. We will however take all necessary measures to protect your personal information in accordance with this privacy policy and applicable law.  

EU-U.S. Privacy Shield Framework:  

In particular Veterinary Imaging Center of San Diego, Inc dba Vetology complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union to the United States and has certified its compliance with it. As such, Veterinary Imaging Center of San Diego, Inc dba Vetology is committed to subjecting all personal information received from European Union (EU) member countries, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List.

Veterinary Imaging Center of San Diego, Inc dba Vetology is responsible for the processing of personal information it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf.

With respect to personal information received or transferred pursuant to the Privacy Shield Framework, Veterinary Imaging Center of San Diego, Inc dba Vetology is subject to the regulatory enforcement powers of the U.S. FTC. In certain situations, we may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.  

How does The Software use my information?

In general, VETOLOGY AND VETOLOGY INNOVATIONS and its partners are custodians of the data. The Software uses the information we collect from you to provide veterinarians like yourself, your staff and pet owners with the Service(s) which you have requested, to enable the functionality of the Software, to contact you about your account, to help you resolve any technical matters when you seek technical assistance and to improve the Services, Software and offerings the veterinary marketplace can provide to you. From time to time you may receive information from VETOLOGY, VETOLOGY INNOVATIONS and/or its partners about the Software and Services, about product upgrades, updates, and new products and services. As part of the Software End User License Agreement, we require that you initially accept these types of emails from us. However, you may take your name off the list for these emails at any time by following the ‘unsubscribe' directions at the bottom of every email. We may use web beacons or another electronic means to determine whether you have opened the emails that we send to you. A "web beacon" is an electronic image, also known as a clear GIF or a single-pixel (1x1), which can recognize certain types of information on an individual's computer such as an individual's cookie number, the time and date of a page view, and/or a description of the page where the web beacon is placed.

What is our stance on third-party websites? 

In Short:  We are not responsible for the safety of any information that you share with third-party providers who advertise, but are not affiliated with, our websites.   

The Sites may contain advertisements from third parties that are not affiliated with us and which may link to other websites, online services or mobile applications. We cannot guarantee the safety and privacy of data you provide to any third parties. Any data collected by third parties is not covered by this privacy policy. We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services or applications that may be linked to or from the Sites. You should review the policies of such third parties and contact them directly to respond to your questions.       

When can my information be disclosed to third parties?

VETOLOGY AND VETOLOGY INNOVATIONS and its partners may use third parties to process information about you. If we do, we will require that they comply with this Privacy & Security Policy and any other appropriate privacy and security measures. VETOLOGY AND VETOLOGY INNOVATIONS and its partners may also disclose information about you to third parties when we have a good faith belief that it is necessary to do so: in response to legal process, to protect and defend VETOLOGY AND VETOLOGY INNOVATIONS and its partners' rights or property, to prevent fraud or in cases of imminent danger, to enforce the the Software End User License Agreement, or in the event of a merger, acquisition or sale of all or a part of VETOLOGY AND VETOLOGY INNOVATIONS and its partners' assets. In the event of a merger, acquisition, sale or bankruptcy, VETOLOGY AND VETOLOGY INNOVATIONS and its partners will take reasonable steps to ensure that your information will be handled consistent with the applicable privacy policy.

VETOLOGY AND VETOLOGY INNOVATIONS and its partners does not sell or rent your personal information to other parties. 

VETOLOGY AND VETOLOGY INNOVATIONS and its partners may use aggregated and/or normalized data for general market purpose. Data being stored by VETOLOGY AND VETOLOGY INNOVATIONS and its partners may be used by the VETOLOGY INNOVATION Network to develop, create, market and/or deliver products and services to the pet health, research or general animal industry through, but not limited to, veterinary members and pet owners.

How long do we keep your information? 

In Short:  We keep your information for as long as necessary to fulfill the purposes outlined in this privacy policy unless otherwise required by law.  

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this policy will require us keeping your personal information for longer than 2 years past the termination of the user's account. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

What are my access and opt-out rights?

You may uninstall and delete the Software from your computer at any time. If you are a User, as part of the Software End User License Agreement, we may require that you initially accept emails from us. However, you may take your name off the list for these emails and/or choose which types of emails you'd prefer to receive at any time by following the ‘unsubscribe' directions at the bottom of every email. We will always correct your account information when you notify us. If you cancel your use of the Software or any product or service, we will delete all information except those records necessary for our legitimate business purposes.

What is your policy for Children?

In Short:  We do not knowingly collect data from or market to children under 18 years of age.  

We do not knowingly solicit data from or market to children under 18 years of age. By using the Sites, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Sites. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children under age 18, please contact us at  

If you are under the age of 18, we ask that you do not download the Software or provide your personal information to us. If we become aware that a child under the age of 18 has provided us with personal information, we will take reasonable steps to delete that child's information from our database.

What is your security policy?

In Short:  We aim to protect your personal information through a system of organizational and technical security measures.  

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Sites is at your own risk. You should only access the services within a secure environment.

The security of your information is important to us. We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we have received it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. When the Software uploads files to our servers, we will treat that information with the same security measures we afford the information we collect about you and about those you authorize to access your files.

Sharing access to your files may create additional risks to privacy and to the confidentiality of the information within your files. We provide certain safeguards from our end but some of the responsibility to prevent unauthorized access remains with you. If you authorize others to access your files, you are agreeing that you recognize those risks. Moreover, while most internet connected devices support SSL or other forms of secure data transmission, some mobile phones –particularly older mobile phones – do not. Users who access the Service via older mobile phones should take note of this. We strongly encourage all Users to check the operating instructions or similar documentation for their internet connected device PRIOR to using the Service.

What are your privacy rights?  

In Short:  In some regions, such as the European Economic Area, you have rights that allow you greater access to and control over your personal information.

You may review, change, or terminate your account at any time.   In some regions (like the European Economic Area), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use the contact details provided below. We will consider and act upon any request in accordance with applicable data protection laws.

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal.   

If you are resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here:  

Account information

If you would at any time like to review or change the information in your account or terminate your account, you can:

  • Log into your account settings and update your user account.   

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with legal requirements.     

Cookies and similar technologies:  Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Sites. To opt-out of interest-based advertising by advertisers on our Sites visit

Opting out of email marketing: You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided below You will then be removed from the marketing email list – however, we will still need to send your service related emails that are necessary for the administration and use of your account. To otherwise opt-out, you may:  

  • Contact us using the contact information provided.   

Do California residents have specific privacy rights? 

In Short:  Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.   

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the Sites, you have the right to request removal of unwanted data that you publicly post on the Sites. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Sites, but please be aware that the data may not be completely or comprehensively removed from our systems.

Do we make updates to this policy?

In Short:  Yes, we will update this policy as necessary to stay compliant with relevant laws.  

We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

How do I contact VETOLOGY AND VETOLOGY INNOVATIONS and its partners?

If you have questions or comments about this policy, you may contact our Data Protection Officer (DPO), Ruben Venegas, by email at, or by post to:

Vetology Innovations, LLC  

Ruben Venegas   

7522 Clairemont Mesa Blvd.   

San Diego, CA 92111   

United States       


If you have any further questions or comments about us or our policies, email us or by post to:

Vetology  Innovations, LLC

7522 Clairemont Mesa Blvd.   

San Diego, CA 92111   

United States   



Last Updated: August 23, 2021